WCW- Sara Hoffman

Looking around our new home, I could list off ten projects we’re working on right now. It’s been a hectic summer to say the least, but we are finally settling in. Our boxes are (mostly) unpacked and our furniture is all in. We are absolutely loving this place, it’s such a wonderful place for us to put down roots.


With all this space, however, we need to make some design adjustments. I love design, but there are some areas of functionality in this old house that I’m really struggling with! That’s where Sara Hoffman, the owner of Gild & Wit, comes in!


Gild & Wit is an Interior Design Firm based in Lincoln Park. Sara brings her life and design experience in to each space, and she totally understands the importance of functionality. I could not wait to get her in our home and hear her thoughts on some of our changes!

Meet Sara Hoffman, Gild & Wit


When did you decide you wanted to start your business?
I have always loved design.  My mom, who is an artist, gave me free range to design and re-design my room when I was a kid and I took full advantage.  As an adult I worked for another designer and in furniture retail.  I learned so much about the industry and how I wanted to run my business from that.  Eventually I decided to take the leap and go out on my own and I’m so glad to have made that choice. 
Who has been your biggest mentor and what have you learned from them?
I love watching and learning from other designers.  Our industry is so collaborative and creative.  I feel so lucky to be surrounded by such incredible people here in Chicago and I have a core group of people that I work really well with.  Pinterest, Instagram, Facebook, and Twitter allows me to see what designers all over the world are doing and that is always inspiring.  This industry is also filled with an awesome number of bad-ass (can I say that?) business women.   My first project here in Chicago had a female design team, lead architect, and construction manager.   Every day in this business I learn something new and am inspired by someone.   
What would you consider to be your biggest success?
My biggest success in business and life is my family and the balance I have been able to achieve.  I have three kids and the flexibility of owning my own business allows me to be home for (most) bedtimes and at (almost) every doctor appointment and soccer game.  Even more than that, my kids get to see their mom successful in something she loves.  Design isn’t the most complicated career but it can be incredibly rewarding.  Leaving people with spaces that they love and make them happy is the best feeling in the world and my kids get to see how happy it makes me. They’ve also been on more than a few construction sites and love to see Mommy ‘be the boss’.  How cool is that?
Where would you like to see your business go in the next year?
In the next year I’d like my business to have more name recognition.  I moved from Boston a little over a year ago and am still getting my name out here in Chicagoland.   I am lucky to have had great clients here in the past year and I’d like to build on that.   I would also like to get one of my projects published.  Seeing my art in print would be a dream.
Why should someone hire you? 
Good design in a home is one of those things that just makes everything better. Every client I’ve ever had has told me that having a well-designed home has changed their life.  A well designed home ensures you make the best use of your space, keeps you organized, less likely to buy things you don’t need, and, most importantly, makes you proud of your home!   I believe that truly good design can work in any budget and any space.  I love mixing high and low products, accessories and one of a kind pieces (just like in fashion) to get a look that is unique to my clients.  I have also worked on every size project from a single nursery or new living room furniture to gut-renovation of a kitchen or even whole house makeovers.  I love what I do and believe that all of my clients deserve the same amount of dedication.
And just for fun, what’s the one beauty product you can’t live without?
I know this is cheating but I have two.  If you had asked me 5 years ago I would have said mascara. It immediately opens my eyes and makes me look like I didn’t just wake up without actually having to put on a ‘full face’.  That is all still true, but now that I’m on the other side of 30, and with these Chicago winters, I have to add moisturizer to the list!

Seriously, how beautiful are these spaces! And I’m obsessed with the grownup sophistication in these fun kids rooms! I already have a list of the future projects I’ll be pulling Sara in on. Don’t worry, before and after photos to come!



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