Lyfe Style Win | America’s Beauty Show 2017
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America’s Beauty Show 2017

Every year thousands of educators, stylists, and other beauty pros come to Chicago for an entire weekend of learning at America’s Beauty Show. It’s all about the latest and greatest, from products to trends. Without a doubt, it’s one of my favorite professional weekends of the year! This year was no different! From the education, classes, and demonstrations, there is so much to learn! I focused on some of my favorites to brush up (haha) on what’s new.
I love color education! Being creative is so important in the Beauty Industry, and color trends are constantly changing! Wella just introduced some new shades in their permanent and semipermanent lines and I’m totally obsessed! These hues are a perfect beige, just enough warmth to keep the hair from looking dull.
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Have you tried the new Buildup Buster from DevaCurl!? It’s Micellar Water and it’s designed to remove any buildup weighing down the curls. The results are fabulous! I am so excited to get my hands on it, I have so many clients who’ve mentioned their need for a buildup remover that is gentle on the hair. Also, I attended a class taught by Shari Harbinger who was my instructor back in 2011 when I attended the DevaCurl Academy in New York City. Seeing her transform curls in to a beautiful waterfall shape while maintaining the length of the model’s hair was once again inspiring! Maybe I’ll be back in New York soon….
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I’m so happy to see so many brands repackaging some of my favorite products. American Crew has made some changes coming out soon, primarily in their shave line. They also introduced a new fragrance, WIN. I thought this name was especially fitting for my business, and it smells great!
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There is so much more I’d love to tell you about, but sometimes a picture is worth a thousand words!2017-03-28_0004.jpg
If you’re a client of mine, I’m sure I’ll be talking about ABS when you’re next sitting in my chair and we are trying something new I’ve brought back!
XO,
LW

 

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